Be a top realtor - use your voice

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Become a successful realtor

If you're a realtor or estate agent, or just trying to sell your own home your aim is to sell property and if you use your voice correctly you'll be able to sell more property more easily.

When you're showing prospective buyers around a property do you sound enthusiastic and excited?
Do you make the words work for you?
Can you make a room sound larger than it is?

Your voice needs to convey excitement. No matter how fed up you feel, or how ill you feel or how many times you've looked around a property (after sessions with me it should sell first time!), you have to remember that for the client it is the first time they've seen the property. As a realtor or estate agent it's your job to sell the property no matter how you feel.

They need to be excited and eager to buy from you and if you sound excited they're more likely to purchase the property - making you a more successful realtor which means more commission for you!

Creating an image

When you describe a property or a room to a client, you want them to get a picture in their mind of their ideal room. A room they can live in, in fact a room they just have to live in.

If you say a room has a high ceiling, you want them to picture and even feel that high ceiling.

You need to lift your voice and emphasise the 'i' sound (pronounced 'eye') in the word.

If you say 'high' in front of a mirror you'll probably find that you can put one finger in your mouth - if you make the word sound exciting and open your mouth fully you should be able to fit two or three fingers vertically in your mouth.

These word pictures need to work even if you're both already in the room or property. Imagine walking into a room with a client, it's a fantastic room with high ceilings, a wonderful fireplace and fantastic views. Your client thinks 'wow', and you say, quite quietly, 'this is the lounge' and you leave it at that. Your client will feel deflated and confused - they'll wonder what you, as the realtor or estate agent, know about the room that they've missed.

Exercise

Try try this exercise - imagine you've been fishing and you've caught a huge fish. Now explain to someone how big it was but sit on your hands. Explain again but this time use your hands to indicate the size of the fish. The second explanation, using your hands should have sounded more exciting and should have made the fish sound larger. It is this sound of excitement you need to keep in your voice when describing a room. You need to be able to pick out the important words and emphasize them.

buying detached house

Can they hear you?

Your prospective buyers must be able to hear you. It doesn't matter how knowledgeable you are about the property, you won't become a top realtor if you can't be heard.

Open your mouth so that the sound can get out. You need to practise speaking in front of a mirror and make sure that you open your mouth. When you say 'dining room' you should be able to put three fingers vertically into your mouth on the 'i' pronounced 'eye' part of the word!

Pace

In order to sound enthusiastic you need to speak fairly quickly, but you must give your clients time to take in each new piece of information. Estate agents shouldn't rush around a house.

Stand tall

Stand tall and be proud of what you're selling. By standing correctly you will help your breathing and therefore your speaking skills will improve.

Do you live in the South of England?

If so you could book a one hour session and learn how to use your voice to increase your sales. See this page for more details.

DVD to Buy

I now have a dvd showing you how to articulate clearly and sound interesting. For more information please click here.